Former PlayStation exec: Xbox tactics show a basic misunderstanding

Xbox is under renewed scrutiny as major studio closures loom, the AI boom erodes the affordability of console hardware components, and demand for consoles looks weak. Microsoft CEO Satya Nadella has said the company isn't making enough money from its first‑party games, despite Microsoft having a market value of over $2 trillion and owning major studios and IPs including Call of Duty and Minecraft.

Shawn Layden, a former Sony executive who spent 32 years with the company and left in 2019, has criticised the industry's pivot to live service, reliance on blockbusters, consolidation and subscription models.

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