Xbox Promises Reliable Pipeline Of Exclusives

Xbox chief strategy officer Matthew Ball offered more detail on the company's approach to exclusives during an interview with The Game Business' Chris Dring at Summer Game Fest. Ball did not name which future titles will be exclusive, but said Xbox has 'an internal framework and a strategy that we’re using to approach exclusives on and off-platform.' He added that announcing the exclusivity of both Gears of War: E-Day and Clockwork Revolution simultaneously was important 'so that people understood this was not a one-off.' He told Dring that 'players can expect a reliable pipeline that validates their historical investment in the Xbox platform, keeps them as Xbox players going forward, and everyone in the industry understands that exclusives are important to the growth and branding of that platform.' Ball also said some games will continue to release on other platforms.

xbox, matthew ball, exclusives, gears e-day, clockwork revolution, chris dring, internal framework, pipeline, exclusivity, xbox players