Xbox CEO says RAM crisis will force new business models for Project Helix

Xbox CEO Asha Sharma warned that shortages and high pricing of computer memory — the "RAM crisis" — will produce "radically different business models" for game consoles, and that these changes could take effect as soon as this year. She reiterated plans for Project Helix, the next-gen Xbox described as a high-end, PC-compatible console, but suggested the market may need to move away from an exclusive focus on "premium, high-performance" hardware toward less resource-intensive games.

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