Xbox CEO: platforms 'must have exclusive content' as Halo, Fable reach PS5

At a Bloomberg Tech panel, Xbox CEO Asha Sharma said the company is rethinking its approach to exclusivity, calling it a "tough topic" because it is torn between wanting its games to reach as many people as possible and giving people a reason to buy into its platform.

Sharma noted that "we're the number two publisher in the world, and in order to be a great publisher, you must have your games reach large audiences to play," while also acknowledging that "in order to be a platform, you must have exclusive content and services." She said Xbox is "looking at that very closely" and must be "very thoughtful about each title." Xbox has been shipping previously-exclusive first-party content to other platforms; Halo: Campaign Evolved and Fable have PS5 ports in the pipeline, a strategy left over from former head Phil Spencer, even as Sharma asked the company to "reevaluate" its stance on exclusives.

Console exclusive Forza Horizon 6 recently led to a rare uptick in Xbox Series X|S sales in the UK.

United Kingdom

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