Xbox CEO: Next 100 Days Will Be About Resetting the Business

Asha Sharma reflected on her first 100 days as Xbox CEO and laid out what she wants to accomplish in the next 100. She said her initial job was “just to understand the soul of Xbox,” a question that has followed her since the unexpected pick to succeed Phil Spencer was announced earlier this year.

Sharma warned that hardware costs are rising, noting “With AI, memory and storage costs are going up 2.75 times rather than 50 percent down.” She added the company still “invest[s] in subsidies even when we’re losing money because of memory and storage,” suggesting the $400 Xbox Series S ($300 at launch) and $650 Xbox Series X ($500 at launch) remain unprofitable.

Her immediate focus will be on making Project Helix affordable: “I think it’s expensive if we do not innovate and I came to help with that problem.” On broader strategy, Sharma said consoles will remain core while Xbox pushes into PC and mobile, and stopped short of committing to its own handhelds beyond licensing deals.

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