Why ‘What Are You Wearing?’ Videos Are Everywhere

A couple weeks ago, Sandra Garcia ran around Lower Manhattan with Maurice Kamara, the “Hey, how ya doing today?” guy on Instagram. Her profile of Kamara, the Bill Cunningham of over-caffeinated social media fit checks, is a jolly ride. You can see why unsuspecting New Yorkers and celebrities like Michael B.

Jordan are so willing to entertain Kamara’s light-touch questions about what they’re wearing. Kamara’s story is an only-in-New-York tale: after his mother died, he grew up in foster care and worked retail until he hit on the idea for his account, the People Gallery.

As evidenced by his $12,000 Bottega Veneta bomber, Kamara was onto something. “I never in a million years thought this would be my life.” With more than a million followers, Kamara is the apex predator in the hunt for boisterous, man-on-the-street fits to turn into online videos.

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