When does Prime Day 2026 end?

Prime Day 2026 began at 3:01 a.m. ET on Tuesday, June 23 and will conclude at exactly 2:59 p.m. ET on Friday, June 26, 2026 (or 11:59 p.m. PT). As of this writing, were on day two of the four-day sale.

Theres still plenty of time to shop, but some popular items — including the Apple AirPods Max 2 — are already very low in stock. When the event ends, most deals on major brands such as Apple, Lego, and Amazons devices are likely to have expired.

Some price drops do linger after the sale technically ends, so its worth checking whether items youve been watching are still discounted. That can be a gamble, though, so the safer move is to grab deals sooner rather than later.

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