This Cannot Continue

Xbox CEO Asha Sharma and Xbox Game Studios head Matt Booty sent an email to all Xbox employees declaring, "this cannot continue." Shared publicly via Xbox Wire, the message described a division weighed down by years of unsuccessful investments, unchecked excess, and outside economic forces.

Sharma, 100 days into the role, framed her work as a hard reset with decisions that will ripple through the lives of thousands of employees. Sharma and Booty laid out several stark realities. They said Xbox will run about a 3-percent profit margin in the fiscal year ending June 30; the company spent $20 billion on studio investments in five years, not including its $69 billion purchase of Activision Blizzard King; and annual revenue has declined nearly half a billion.

xbox, asha sharma, matt booty, game studios, profit margin, studio investments, activision blizzard, xbox wire, annual revenue, fiscal year