Take-Two CEO Strauss Zelnick added as playable wrestler in WWE 2K26

Take-Two CEO Strauss Zelnick is set for a busy year with the impending launch of GTA 6. He was quietly added to the WWE 2K26 roster in a free update earlier today and appears on the character select screen smiling with a 77 character rating. They licensed My Way – the Frank Sinatra song, not the Limp Bizkit track that was famously used in promotion of Wrestlemania 17 – for Zelnick's entrance, and Wade Barrett and Michael Cole recorded unique commentary lines, complete with terrible puns.

That 77 score won't win him many matches, but the crowd treats him as a babyface, a reaction that runs counter to the usual relationship between gamers and AAA executives; the developers chose to have him come to the ring in a suit rather than traditional ring attire.

strauss zelnick, take-two, gta 6, wwe 2k26, character rating, my way, frank sinatra, wade barrett, michael cole, babyface