Spider-Man: Brand New Day officially ditches IMAX for ScreenX

'Spider-Man: Brand New Day' officially ditches IMAX for ScreenX, with the ScreenX team filming on set to supply the footage that will play on auditorium walls. ScreenX uses ceiling-mounted projectors to project images onto the walls, extending the action for a 270-degree panoramic view.

Where the format has generally used digital extensions of scenes, Brand New Day will feature actual set footage to enhance the experience. Director Destin Daniel Cretton called it "something truly unique," saying, "CJ 4DPLEX and their team came to the set of Spider-Man: Brand New Day to shoot footage that you will experience specifically for ScreenX auditoriums." Jun Bang, CEO, CJ 4DPLEX, added: "Shot for SCREENX represents an exciting evolution for our format.

By working closely with Sony Pictures and Destin Daniel Cretton, and by utilizing our proprietary SCREENX production tools and presentation technology, we are able to expand the film’s visual canvas while preserving the director’s creative vision.

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