Sony: We won't sell PlayStation 6 'at significant losses'

Console makers have often sold hardware at a loss, recouping money through game sales and subscriptions. In the 2021 Epic v Apple trial Microsoft said it had never made a penny from console sales, and in 2022 the company was losing $200 per Xbox. The ongoing memory and storage cost crisis has driven component prices sharply higher.

During a shareholder Q&A about the PlayStation 6, Sony said: "As a principle, we do not intend to sell hardware at significant losses." The company added that "it is not realistic for us to absorb all the component cost increases, and we have already implemented some price increases outside of Japan." Sony also referenced the PS Portal before addressing pricing.

Sony said "sales are proceeding as planned, and we do not believe this has led to a decline in customer demand," even though the PS5 reportedly had its worst May in 26 years. The firm’s use of the word "significant" suggests the next console might still launch at a loss, even if not a large one.

Japan

sony, playstation 6, ps6, ps5, console pricing, hardware losses, component costs, memory crisis, price increases, ps portal