Sarah Jessica Parker loves this viral lip plumper — up to 40% off

Last year Sarah Jessica Parker shared her love of Tarte Maracuja Juicy Lip Plump on Instagram, thanking makeup artist Elaine Offers Woulard for introducing her while quipping, “Oh, Tarte, what have you done!” In the last hours of Prime Day the lip gloss-balm hybrid is up to a whopping 40% off, clocking in at just over $16, less than a NYC lunch.

They’re so incredibly popular that one sells every 6 seconds, and the balmy texture is made with hyaluronic acid and vitamin E to moisturize and keep lips supple. Juicy Lip Plump comes in many shades, both shimmery (select shades are 30% off) and creamy, from sheer cherry to nude.

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