Saint West, 10, joins Nike campaign with LeBron James and Cristiano Ronaldo

Saint West, 10, has made his modeling and acting debut in a new Nike video campaign ahead of the World Cup, appearing alongside his mother, Kim Kardashian. The clip is one of a series of soccer-themed videos and stills released by the brand. The cast ranges from basketball star LeBron James to soccer icon Cristiano Ronaldo, with a brief appearance by on-screen coach Ted Lasso, played by Jason Sudeikis.

The video opens with “2026 Is The Summer Of Dreams,” and the caption reads, “Nobody ever dreams of doing what they’re told. Rip The Script. June 4.” It ends with Saint asking, “Mom, can we leave?” Nike followed with a second clip of a soccer shoot gone wrong, as Kardashian and West enter and people whisper, “Kim’s here.” LeBron James wore a jersey from the Nike x Virgil Abloh Archive collection.

Kardashian also shared a Polaroid and a photo from the set holding a “Sccr-Mom” license plate, captioned “SOCCER SAINT,” while wearing a black NikeSKIMS top ($68) and wide-leg pants ($78).

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