Russo Brothers' Avengers: Doomsday Pop-Up Draws Fan Frustration

Anticipation for an Avengers: Doomsday trailer has been building since the first footage debuted at CinemaCon, and many fans hoped the Russo brothers would unveil a preview at SXSW London. Instead, the directors promoted a Doctor Doom–themed pop-up coffee shop, leaving some viewers disappointed that the long-awaited trailer did not appear.

Called Dom Latveria, the event rethemed the Flying House Coffee outlet and offered a special brew whose bag reads, "The official coffee of world domination. Approved by the Ministry of Morale. Resistance is delicious." The pop-up included a few Marvel Easter eggs, including a slogan reading "Richards was wrong," and the Russo brothers attended for a meet-and-greet with fans.

Not everyone expected a trailer: Joe and Anthony Russo never promised one, and the directors’ Instagram image even included the Flying House Coffee address. Still, speculation spread, and many criticized IGN after a Jun.

United Kingdom, London

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