Prime Day 2026 set for June 23–26; four days of deals

Prime Day 2026 returns Tuesday, June 23, and runs through Friday, June 26. The sale begins at 12:01 a.m. PST on June 23 and offers 96 hours of continuous savings, ending at 11:59 p.m. PST on June 26. For the second time it will be four days long, up from two days in prior years.

Shoppers can find deals across 35 categories, including electronics, kitchen, home, and clothing. Today's Big Deal drops will happen three times daily — at 12 a.m., 8 a.m., and 1 p.m. PST — with five or more deals on exclusive products and trending releases at up to 50% off, including brands such as LG, Ninja, and Stanley that will be available only on Amazon.

Early Prime Day offers include up to 60% off Alexa devices and up to 65% off Kindle, Echo, Ring, Fire TV, Blink, and eero devices, plus free same-day delivery on orders over $25 in most areas and extra savings at Whole Foods Market, including an extra 10% off sale items for Prime members.

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