Prime Day 2026 dates announced, plus early deals

Amazon announced Prime Day will run for four days this year, from June 23 to 26, 2026, marking the first time the event takes place in June. While it’s a little earlier in the summer than usual, the extensive discounts are expected to be just as sizzling. Think Black Friday, but in June and on Amazon only.

Deals are exclusive to Prime members, though anyone can sign up for a 30-day free trial to shop the event and access Prime Video while the trial lasts. Retailers such as Target, Walmart and Nordstrom have offered concurrent sales in the past, but there’s no guarantee this year.

Historically, Prime Day has featured big-ticket tech alongside fashion and beauty picks favored by celebrities. Already, Amazon’s everyday sale sections include markdowns on items highlighted by stars and editors: Medicube Zero Pore Pads — praised by Dr.

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