Pixi’s iOS app turns text messages into interactive AR characters

Pixi launched its messaging-native app on the App Store on Wednesday, letting users send AI-powered AR characters through iMessage. Rather than appearing as static media, the characters come to life through the recipient’s iPhone camera, reacting to their surroundings, interacting with people and responding in real time.

The company says all visual and audio processing remains on the device to preserve user privacy; a virtual cat, for example, reacts when a real dog walks past. Founder Mark Drummond, an ex‑DreamWorks Animation and ex‑Apple employee, says the app is designed to bring a greater sense of presence and spontaneity to digital conversations.

Instead of sending a text to wish someone a Happy Birthday, users can send characters that create a shared experience — something closer to a digital gift or playful interaction that serves as a token of affection.

pixi, ios app, imessage, ar characters, augmented reality, ai characters, on device, privacy, real time, mark drummond