Netflix expands revamped mobile app across Asia and doubles down on kids' gaming

Netflix said it will expand its refreshed mobile experience to more Asia-Pacific markets after earlier rollouts in Australia, New Zealand, the Philippines, India and Malaysia. The company plans launches in South Korea and Japan in July, with additional APAC markets to follow.

A key element of the redesign is "Clips," a vertical short-form video feed that lets users browse bite-sized content from across Netflix’s library for quick entertainment when they don’t have time for a full episode or movie. Netflix plans to test themed Clip collections that organize short videos around moods, genres and interests, with potential groupings ranging from memorable reality TV moments to behind-the-scenes footage and podcast highlights.

Beyond streaming, Netflix is expanding Netflix Playground, its children’s gaming hub, with a new experience tied to "KPop Demon Hunters" that will launch with six mini-games.

South Korea, Japan, Asia-Pacific

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