Moomoo brings institutional crypto tools to retail investors

Moomoo is shifting the debate about retail investing from asset access to the quality of tools offered. "We want to democratize access to the best tools that have historically only been available to institutional investors," the firm’s director of crypto operations said.

"A decade ago the issue was access. Now it’s the quality of access." The New York-based platform combines stocks, options, ETFs and cryptocurrencies in a single app and layers institutional-grade market data, analytics and investing tools on top of low-cost trading.

Moomoo has more than 30 million global users, $156 billion in client assets and nearly $1.9 trillion in annual trading volume, and it is betting retail traders want sophisticated analytics and AI-assisted features rather than just another venue to buy crypto. Features include a no-code algorithm builder for scanning technical patterns, backtesting strategies and automating signals, plus community sharing that creates a collaborative trading-floor dynamic.

United States, New York

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