Man Utd to earn up to £25m from Amazon 'All or Nothing' deal

Manchester United have agreed a lucrative deal to feature in Amazon Prime Video's 'All or Nothing' documentary series for the 2026-27 season. Former Everton chief executive Keith Wyness says the Old Trafford giants could pocket a staggering £25 million from the record-breaking agreement, which will offer fans behind-the-scenes access.

Wyness outlined the deal structure, saying the club are expected to receive an initial £20 million with viewership add-ons that could lift the total to around £25 million. He described how elements such as negotiated access, editing and global exposure formed part of the discussions.

While he acknowledged some fatigue in the sports documentary market, Wyness argued United's global fanbase should secure a sizeable audience. The club join Tottenham, Manchester City and Arsenal among those to have featured in previous seasons of the series. Cameras will follow Michael Carrick’s men through the 2026-27 campaign as they prepare for a return to the Champions League and a potential title push.

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