Iconic fashion moments from Euphoria through the years

Euphoria never met a dress code it didn’t want to violate. Since the HBO drama premiered in 2019, its fashion became as essential to the storytelling as any line of dialogue, launching trends and startling audiences. Costume designer Natasha Newman-Thomas, who joined in Season 3, ushered in a more grown-up era; 'I’m trying to push boundaries wherever I can because that’s what makes things dynamic and interesting, and starts conversations, whether people like it or not,' she said.

As the series wraps its third and seemingly final season on HBO, the clothing moments form a through line across its chapters. The first season’s wardrobe was a fever dream of vintage pulls, eBay finds and Swarovski crystals. Alexa Demie’s Maddy Perez stood out for matching sets and eye-popping cutouts, Barbie Ferreira’s Kat moved through punk-goth leather harnesses, mesh and corsets, and Hunter Schafer’s Jules built a candy-colored world of anime-inspired layers and technicolor eyeshadow.

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