I tried Gwyneth Paltrow's favorite pajama brand, and now I'm hooked

Petite Plume is an 11-year-old boutique that set out to make luxury pajamas in buttery pima cotton with playful yet sophisticated cuts. The brand repeatedly pops up on A-listers such as Kourtney Kardashian, Miranda Kerr and Gwyneth Paltrow — without paid partnerships.

The Olivia Collection is Petite Plume’s best seller, offering both short and long sets in solids and prints. Sets and separates come in sizes XS–XL and use luxe pima cotton designed to resist fading, pilling and wrinkling; Paltrow is such a fan she sells them on her Goop site.

I tried the Olivia Wide Leg Pima Pajama Set last year and it quickly became my most-worn pair. I may have winced at the price at first, but once I slipped into the supremely soft set it felt like an incredible value — nearly every review rates them five stars — and I’ve recommended them as gifts.

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