Houston physician assistant grew Botox parties into six-figure clinic

Simone Steele, a board-certified physician's assistant at a Houston plastic surgery office, launched Queen Aesthetics Wellness and Beauty Clinic after a laser treatment at another clinic left her with burns and lasting pigmentation. She built the business as a haven where practitioners would feel confident treating all skin types and where she could take time to connect with clients.

Steele began in 2019 by hosting in-home Botox and filler parties when traditional financing wasn’t available. The parties let her test pricing, build relationships, and paved the way for a brick-and-mortar opening in 2021. A focus on customer service — including personal follow-up calls within a week, now handled by an assistant — helped drive word-of-mouth and produced a six-figure clinic with a 62% rebooking rate; memberships that include benefits such as a free facial provide steady monthly revenue.

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