Hailey Bieber fronts Skims' Everyday Cotton campaign

Hailey Bieber is the new face of Skims' Everyday Cotton collection. She shared images from the campaign on her social media, writing, “I 🤍 @skims. Me for @skims everyday cotton shot by @mertalas.” The campaign images were shot by Mert Atlas. Lensed by Mert Atlas, Bieber models pieces from the Everyday Cotton line, including bralettes, underwires, thongs and full-coverage briefs.

She appears nearly nude in a skin-toned underwire bra and thong, and also poses in a pink triangle bralette with matching briefs, plus a black set with a string thong, a square-neck bra and an underwire top paired with boy shorts. Though close to the Kardashian-Jenner circle, Bieber had not previously modeled for Skims, perhaps because of past campaigns with Victoria’s Secret and Calzedonia.

Kylie Jenner appeared in the same Everyday Cotton campaign earlier this year, and Amelia Gray Hamlin modeled the Ultimate T-shirt Bra last month.

hailey bieber, skims, everyday cotton, mert atlas, bralettes, underwires, thongs, briefs, kylie jenner, victoria's secret