Google DeepMind bets $75M on AI’s future in Hollywood with A24 deal

Google DeepMind announced a $75 million investment in indie studio A24, known for hits like "Marty Supreme," "Everything Everywhere All At Once" and the latest blockbuster "Backrooms." The company says the arrangement is a partnership to build AI tools for filmmaking and will include "feedback and guidance from leading artists." Demis Hassabis, Google DeepMind co-founder and CEO, said in a press release: "We believe the best way to develop tools that empower artists is to work directly with them.

By collaborating with filmmakers and industry leaders like A24 from the beginning, we can build new AI features to support artists in authentic, meaningful storytelling that helps enable their creative vision." Controversy has swirled around the use of AI in Hollywood, but A24 would not be the first studio to explore integrating the technology.

google deepmind, a24, 75 million, ai tools, filmmaking, demis hassabis, indie studio, backrooms, filmmakers, hollywood