Fashion goals: World Cup’s style tournament has already kicked off

The 2026 World Cup may not kick off until Thursday, but the fashion tournament has already begun, as teams arrive at training camps across the US. Fashion moments range from the outfits players wear to get to training, to the suits worn on planes and their training gear.

The French training camp in Clairefontaine has become something of a catwalk thanks to players such as Jules Koundé and Kylian Mbappé, while brands including Loewe, Gabriela Hearst, Patta and the rapper Drake’s Nocta have worked with teams on suiting and training gear.

Since the last tournament in 2022, fashion’s influence on football has skyrocketed, with brands working with players and clubs, and the personal style of players influencing what young men wear, often thanks to carousels of images on Instagram. “Fashion has been given a currency that it hasn’t had before,” says Mahalia Chang, the style editor of GQ.

United States, Clairefontaine

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