Erling Haaland's $300K Hermès Birkin bag collection draws attention

The breakout star of the 2026 World Cup might just be Erling Haaland’s Hermès Birkin bag collection. The Norwegian forward has been jet-setting during the international series, carrying a succession of rare Birkins that have been snapped by paparazzi and shared on Instagram.

Publicly visible pieces number more than seven and total almost $317,000. The priciest is a black multipocket HAC 50, which previously sold for $69,500, followed by an Evercalf Toile Cargo HAC 40 ($50,000) and an Endless Road 50 ($45,500). He brought the limited-edition Endless Road style to the US earlier this month ahead of the World Cup kickoff.

Haaland tends to favor the brand’s largest styles but sometimes carries smaller versions, as he did earlier this year before a game in Madrid. Fans have taken notice — one Instagram account catalogued the bags and asked, “Have you seen Erling Haaland’s custom Birkins?

United States, Madrid

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