Crazy Taxi: World Tour lead says generative AI is only used as reference

After more than two decades, Sega revealed a new mainline Crazy Taxi game at the Xbox summer showcase: Crazy Taxi: World Tour. Fans initially celebrated the return, but a disclosure on the game’s Steam page noted the company used generative AI during development: "At SEGA Corporation, we utilize generative AI as a support tool for developers, aiming to provide better content to our users and enable developers to focus more on creative tasks.

We have used such generative AI support tools during development of Crazy Taxi: World Tour. No AI was used in reference to the performers in the game." Sega added that the technology was employed in "the development of background assets," and that anything AI-generated remained "still subject to review by the development team." At Summer Game Fest’s Play Days, original series creator Kenji Kanno described how his team used the tools.

"We used it as a reference," he said via translator.

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