CD Projekt Red co-CEO says fully AI-generated games are coming, but has doubts

Michał Nowakowski, joint CEO of CD Projekt Red, says fully AI-generated games are coming and that he "knows for a fact" because he has talked with AI-based studios. He recalled a conversation in which a founder claimed: "I'm running a primarily AI-based studio.

I can have 40 prototypes within a week, two weeks from now I can have five games that I chose are going to be the best and, three weeks from now, I'm actually launching a game." Nowakowski added: "Maybe that's going to be successful, but I have some doubts whether this is really the path to follow." He did not explain those doubts in detail, but noted the "fight for attention is tougher than it ever was" as thousands of games, films, shows and social media vie for people’s time.

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