Avengers: Doomsday 'Trailer' Reveal at SXSW London Was Coffee

Marvel fans who hoped for a first full trailer for Avengers: Doomsday at SXSW London were disappointed when the teased "surprise" turned out to be a pop-up coffee shop rather than a film reveal.

The buzz began after Donald Mustard, co-creator of Fortnite and now part of the Russo brothers' AGBO, posted on X about an appearance at SXSW London and a surprise scheduled for 2 p.m. The Russo brothers had also shared a Doctor Doom symbol on Instagram, which added to the speculation.

Rather than new footage, the event promoted a local collaboration where attendees could buy "Dom Latveria coffee," a nod to Doctor Doom's fictional home country; the brothers arrived at the coffee shop shortly after 2 p.m.

It would have been an odd place to drop a first trailer, especially with Spider-Man: Brand New Day a month away and San Diego Comic-Con next month. Doomsday opens December 18, so Marvel has time to promote the film, but fans hungry for a trailer will likely keep chasing any tease.

United Kingdom, London

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