A24 Fans Cancel After Studio Signs $75M AI Deal With Google

A24 has signed an artificial-intelligence research partnership with Google, the Wall Street Journal reported. Google is investing roughly $75 million in A24 through its parent company, Alphabet, and the deal gives the studio access to Google DeepMind.

The WSJ said the AI technology will be used to develop tools for movie production and distribution. A24’s Scott Belsky said the production division primarily plans to use DeepMind for storyboarding and that those storyboards “won’t look anything like the prompted generation type of AI that people feel uncomfortable with.”

Fans responded sharply online. Posts on X and Reddit criticized the partnership, and the r/A24 subreddit has seen multiple threads in the past 24 hours of users cancelling their AAA24 membership, which offers a ticket to every A24 release. Earlier controversy over AI-generated posters for Alex Garland’s Civil War in 2024 drew a poor reaction and may have foreshadowed the backlash.

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