Satya Nadella: more monetization of Xbox games happens on YouTube
There is an air of uncertainty around Xbox: hardware sales are down, iconic series like Halo and Fable have been ported to PlayStation, and earlier this year longtime face Phil Spencer stepped down, with Asha Sharma replacing him. Microsoft CEO Satya Nadella, speaking on the Hard Fork podcast for The New York Times, said the goal now is to make Xbox a steady business again.
"No one can accuse Microsoft of not having invested for the last 25 years," he said. "And now we have to turn this into a sustainable business." He added, "In fact, there's more monetization of Xbox games happening on YouTube than at Microsoft." Nadella broke down the company's challenges into two fronts: industry-wide rising manufacturing costs tied to shortages in memory and other parts, and the broader question of what approach Xbox should take going forward.
"We have to find ways to deliver the games in which it's economically relevant for the customer and for us," he said.
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