Rippling aims to consolidate the modern data stack

Parker Conrad argues that much of data analytics belongs inside human capital management systems, positioning Rippling to compete with dedicated business intelligence tools. He says the modern data stack — the galaxy of tools that companies currently jury-rig from multiple vendors — can be collapsed into one.

Rippling Data Cloud, officially launching Thursday morning, aims to knit together extraction, storage, transformation and visualization with a built-in understanding of organizational structure. The pitch contrasts with the existing flow: moving data to a warehouse with tools like Fivetran and Airbyte, storing and querying in Snowflake, transforming with dbt Labs, and visualizing with Tableau.

Conrad demonstrated dashboards by asking Rippling AI to analyze the company’s recent compensation review cycle — distributions of performance ratings, promotion rates by department, salary ratios — all drillable to the individual level.

rippling, parker conrad, data analytics, business intelligence, hcm, snowflake, dbt, tableau, fivetran, airbyte