Official The Traitors merchandise debuts as season four airs

Nbc reports NBCUniversal is selling new merchandise inspired by Peacock's Emmy-winning reality competition The Traitors.

The line includes a hat, water bottle and tote bag featuring the show's logo; tote bags and t-shirts labeled '100% Faithful' and a 'Faithful' t-shirt with the iconic round-table design; 'I'm a Traitor' and 'Traitor' t-shirts; and a set of four themed coasters. The source describes the items as gifts and viewing-party gear, and the merch is available to shop now.

Season four began on January 8, when the first three episodes dropped on Peacock; the fourth and fifth episodes dropped on January 15, and each subsequent hourlong episode will drop every Thursday until the season finale on February 26. Alan Cumming returns as host for a cast of 23 stars competing for a cash prize of up to $250,000. In an August 2025 interview with AwardsRadar, Cumming teased that 'There is something that happens that is just so insane...And so… they go f*****g nuts. And there’s some behavior that happens because of it that is just outlandish... it’s certainly the best moment of Traitors TV history.' He also said, when accepting an Emmy for the show, 'It's a difficult time we live in, but it's so great that our show brings a little bit of joy into this life.'

Key Topics

Culture, The Traitors, Peacock, Alan Cumming, Traitors Merchandise, Emmy Awards