Making it easier to understand how content was created and edited

As generative media becomes more advanced and accessible, it’s helpful to know where content comes from and whether it’s been altered. Today, we are expanding content transparency and verification tools in Search, Gemini, Chrome, Pixel and Cloud, and deepening our partnership with the broader industry.

Three years ago we introduced SynthID, a digital watermarking technology that embeds imperceptible signals into AI-generated content. Since then, SynthID has been integrated into our generative media models and products, watermarking over 100 billion images and videos and 60,000 years of audio.

Across a growing number of tools, we also use C2PA Content Credentials, the industry standard that shows how media was created and modified, with or without AI. Pixel phones already document when content has been captured by a camera, and Pixel 10 was the first smartphone to provide Content Credentials for images in its native camera app.

generative media, content transparency, synthid, watermarking, c2pa, content credentials, pixel 10, gemini, chrome, search