Jennifer Hale urges studios to take responsibility for AI use

In an interview sampled in the 2026 GDC Trends Report, Jennifer Hale returned to the topic of generative AI and its effect on performers, stressing that the future remains in human hands even as the technology reshapes the games industry. "AI is not going anywhere.

It’s part of our reality, and I believe that one must accept what it is," Hale said. "But we are also responsible for it. AI is not yet an independent intelligence. It’s a tool. And the tool does what the human holding the tool tells it to." She called creative professions "the canaries in the coal mine" for how generative AI will affect the wider workforce and said game developers and artists have an opportunity to set the tone for change.

"As actors, what we’re asking for is consent," Hale said, contrasting unconscious use of performers' work as training data with the conscious way actors learn from each other. "I don’t want it used in some situations.

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